Visual identity DUUGfest

DUUGfest

DUUGfest is organized by DUUG, which stands for the Dutch Umbraco User Group. The aim of DUUG is to promote the use of Umbraco CMS in the Netherlands. Martijn Maris has been working with Novaware for the past 5 years to help achieve this goal.

The event has gradually become an indispensable day, involving the entire Dutch Umbraco community, featuring inspiring keynote speeches from both national and international experts, as well as a wide range of business tracks.

DUUGfest had already been in existence for three years, and the number of visitors had remained stuck at 80 for a long time. The board expressed the desire to take DUUGfest to the next level and attract more visitors by creating a clear and attractive branding, including a recognizable logo and house style and using a prime location for the festivals. This would give the festival a more professional appearance. To fund this, the board sought more sponsors. Novaware was called upon to tackle the visual identity.

All the hard work has paid off! Because DUUGfest is growing. This year, the number of visitors even exceeded 200.

 

Visual identity

The DUUGfest is an annual recurring conference/festival. We wanted to incorporate this into the logo by including the year. Furthermore, we opted for a shortened name that could also be easily used as a hashtag on social media channels. By using a recognisable font and the same colours, the recognisability is ensured for each edition.

The logo consists of a colour gradient from DUUG orange to Umbraco blue, filled with a graphic pattern. This pattern changes every year and serves as the visual carrier of that edition. It is used as a background or filler for various items such as stage curtains, flyers, badges, banners, and shirts. All of this creates a recognizable style every year, which is further reinforced by the top location.