Designsystem
A strong brand is consistent. With a tailor-made design system, we establish the visual foundations of your brand. From color palettes to typography, this system ensures that you are recognizable everywhere and always.
In the pre-internet era, design was often linked to the brand style guide. This guide included essential elements such as logos, slogans, color usage, typography, style elements, and photos. It served as the 'law book' for all expressions, where consistency and recognizability were central.
With the advent of the internet and the explosive growth of digital media, there arose a need for a digital version of the brand style guide: the online style guide. This digital guide brought the same principles of consistency and recognizability to the online world.
The design system: one step further
A design system goes a step further than an online style guide. It is a comprehensive collection of all digital building blocks: from UI components and page grids to snippets of front-end code. Everything is accompanied by clear guidelines for application, with consistency as a priority. This collection, also known as a library, is the ideal resource for the further development of digital applications. It prevents repetition and makes development more efficient, as you can rely on it and use it time and again.
When is a design system relevant?
Whether a design system is suitable for your organization depends on various factors. Consider the size of your organization and the number of digital products you manage. If your organization has significant growth potential in the digital world, or if your website plays a crucial role in your sales strategy, then a design system is almost indispensable.
Even for organizations with just a corporate website, a compact design system can be valuable. You might consider a system that establishes basic elements such as logos, color usage, and fonts, supplemented with a selection of UI elements.
What are we doing?
At Novaware, we often integrate a design system when developing a new website. Together with our clients, we determine the optimal form of the design system, tailored to their specific needs and objectives. And yes, this can also be done retrospectively.
Setting up a design system sounds like a massive task. And it is. But with the right deployment within your organization, your tools, and your ambitions, a design system always pays for itself!
