Concept Development
The foundation of every successful digital solution lies in a good concept. That's why at Novaware, we start every project with the development of a strong concept. We call this process the Concept Sprint.
There's some unfortunate news right away: about 90% of digital innovations fail. Things are built that the target audience doesn't need, or solutions are devised for problems the user doesn't experience. But what is needed to succeed?
People don't always know exactly what they want, so they can't just tell you. But... they can often tell you about their problems and how they currently deal with them! A human-centered approach makes it possible to develop new concepts that your target audience is waiting for.
At Novaware, we use our Concept Sprint for this. This process is based on principles from the Design Thinking methodology. During the Concept Sprint, we and our client immerse ourselves in the target audience's perspective and explore everything needed to solve their problems. At the same time, we link this to the organization's objectives to create an overall concept.
"We spend a lot time designing the bridge, but not enough time thinking about the people who are crossing it." Dr. Prabhjot Singh - Director of Systems Design at the Earth Institute
Why concept sprint?
A concept sprint enables organizations to be customer-oriented and focus on what is really important. It's not just about technology, it's about delivering value. By following the principles of Design Thinking, we ensure that the solutions we develop are not only innovative, but also fit your business goals and the needs of the end user.
