Data & Visualization
Data can add a lot of value, but usually not as raw data. From data to information to insights. That is where Novaware loves to help you.
Everything depends on a measurement plan. Together with you, we determine KPIs and look at what data is needed to get a reliable picture of your website or application. What do you want to achieve? What funnels are there? And which parts of your website do you want to optimize? Those - and especially many more such questions - form the basis for the measurement plan.
Collecting is one thing
When executing this plan, we use various tools. For data collection, we link tools such as Google Analytics, Google Tag Manager, Ads, Meta, Matomo, Siteimprove, Google Search Console, MOZ, Ahrefs, and so on. The use of these tools offers a wealth of information, from visitor behavior to website performance and everything in between. We set up (conversion) events and ensure that every measurement point from the measurement plan is activated. This also applies to SEO if you wish! We collect not just the basic statistics but also delve into the nuances of keywords, SERP positions, DA, PA, backlinks, and site architecture.
Collecting data is one thing. And we often notice that many companies stop there. Now, you shouldn't immediately tell everyone, but that's where our real magic begins...
Visualize for insight
Because we bring all that - often complex - data together and transform it into an understandable whole. It's really cool to bring all that complex data to life! We create cool dashboards for every website and application you want. And all based on the measurement plan, your KPIs, objectives, campaigns, and desires. We sort, combine, and bring all the measurement points together in structured overviews. This makes raw data understandable, accessible, and above all actionable for you and your team!
Do you want (almost) real-time insights? Check! The ability to share your data internally? Absolutely. Whether you want to brief your marketing team or create a report for management, our dashboards speak a language that everyone understands. And all without you having to waste time gathering data from all sorts of tools, which you (let's be honest) spend too little time on to really understand them well.
