Personalization
Dive into the world of personalization and discover how you can offer each visitor a tailor-made experience. With uMarketingSuite, we ensure that every visitor to your website has a unique experience.
As a partner of uMarketingSuite, we at Novaware set the standard for personalization in our Umbraco projects. When you work with us, we can make your website not only functional and visually appealing but also smart and adaptive.
uMarketingSuite is an all-in-one marketing package for Umbraco CMS. It offers features such as A/B testing, 360-degree profiling, lead scoring, personalization, and extensive analytics. The package is developed with the end-user in mind and is fully integrated by us into Umbraco. It offers server-side analytics and full data ownership. It's good to know that your data remains completely in your hands.
Why choose uMarketingSuite for your project?
360° Profiling
Real-time insight into who your visitors are, from their potential value to the devices they use. Offer them what they really want to see.
Targeted Content
Whether you want to work with personas, segments, tags, or a combination thereof; start immediately with offering personalized content. Engage your visitors in a way they have never experienced before.
Data-driven Decisions
Our server-side analytics approach guarantees top-quality data that you manage yourself. Base your decisions on real numbers, refine your content strategy, and avoid privacy issues by deploying third-party tools.
-
Increased Conversion Rates
Relevant content increases the chance of desired actions from visitors. -
Improved Customer Satisfaction
A customized experience increases customer satisfaction and loyalty. -
More Efficient Marketing
Marketing, tailored to the specific needs and interests of your target group, ensures better returns.
How does it work?
With uMarketingSuite, you create segments for your diverse audiences. These segments are the key to personalization. Depending on the visitor's path, click behavior, incoming link (or myriad other possibilities) on your website, the system identifies which audience segment they belong to and customizes the content for that specific segment. Profiling makes it possible to offer each individual visitor a personalized experience.
Based on the statistics, you gain deep insight into your visitors. And through extensive A/B testing, it becomes possible to further improve the performance of your content. Simply select your target audience, set your goals, and start improving conversion immediately!
